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 STOKE-ON-TRENT, NEWCASTLE-UNDER-LYME, STAFFORDSHIRE MOORLANDS, SOUTH CHESHIRE

Creative vision for historic ceramics site to be approved


A plan for Spode, the internationally renowned former site of ceramics production and historic gem in the centre of Stoke town, is set to be approved at a Stoke-on-Trent City Council cabinet meeting. 

A development plan has been produced following a detailed review of the site in consultation with local stakeholders and site users as well as channelling the expertise of Historic England and Homes England. 

The plan outlines a comprehensive regeneration of the site which will celebrate its rich heritage, enhance the local arts scene and re-invent former pottery buildings for ‘crea-tech’ uses - a term being used for creative and digital industries - with scope to create a complementary cluster of businesses and services. 

Spode is ideally positioned to capture the leading talent in digital, media, design and AI that’s emerging from our colleges and universities. It’s also on the doorstep of the new Goods Yard development, main line rail station and major road networks. 

Following planning approval, work will begin to create a thriving creative neighbourhood that will help transform the town centre and support existing businesses whist protecting and showcasing the unique heritage of the site. Revitalisation of this area will also be key to attracting further investment to Stoke town. 

The development plan sets out the most viable buildings for redevelopment as well as the expansion of existing businesses including creative, arts and leisure operations. It advises on new access points, links to the town centre and car parking as well as creating a safe and accessible environment with green spaces for the community to enjoy. It also considers opportunities associated with the future development of the adjacent site to the east. 

Council leader, Jane Ashworth said: “Our city is already home to an established and expanding cutting-edge tech sector, and it is not a coincidence they are congregating in and around the Spode site, Staffordshire University and the train station. The opportunities for this sector can and will continue to flourish in the city.” 

Councillor Finlay Gordon-McCusker cabinet member for Transport, Infrastructure and Regeneration said: “The Spode Factory site offers huge potential for the city. It’s already home to a burgeoning creative community and with its historic character, has the potential to become a unique and stand out place.  

“We’ve had to plan carefully to ensure we get the right development. Involving local businesses and the community is essential for future success; ensuring local needs are met and existing businesses thrive. It has taken some time to get to this position but we are ensuring the right approach to create a lasting legacy for the city and its residents.” 

With a stamp of approval from cabinet members set to be given on August 13, the plan will be delivered over several phases, with the first phase concentrating on infrastructure improvements and the refurbishment of key buildings using the levelling up funding which will be delivered over the next two years.  

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